Approach, the brand collaborated with both traditional celebrities like Vanessa Hudgens and Nina Dobrev as well as social media influencers like Kyra Santoro (kyrasantoroxx) and Melissa Eckman (melisfit to windows 7 genuine activation crack 2013 create engaging content designed to increase brand awareness for Coachellas massive audiencesthe ideal market for Live.
Results, the American Express #AmexAccess campaign reached over 15 million people across three different social media platforms, approximately 86 times the number of people who attended Coachella 2016.
How Brands Are Working With the battle of middle earth 2 full version Influencers At Coachella Music Festival.
Goals, to introduce Live Lokais bracelets to Coachella audiences and festival-goers through social media collaborations with both celebrities and digital influencers.Results Live Lokai was a lesser-known brand at the start of Coachella, but the immense reach and high engagement generated by their influencer campaign made them one of the most talked-about companies at the festival.For the latest authoritative marketing news, trends, game of thrones the rains of castamere song and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!Comments - 400, official Coachella sponsor American Express offered exclusive VIP access, prizes, and free tickets to Coachella 2017 to lucky amex members through the brands #AmexAccess social media marketing campaign.How Sonic's #Squareshakes Campaign Broke Instagram).
Approach, american Express enlisted high-reach social media influencers Adam Gallagher (iamgalla Patrick Janelle (aguynamedpatrick and others including model Alessandra Ambrosio to post photos with the hashtag #AmexAccess.
Lesser-Known Brand At Coachella combined Social Reach: Audience - 40,152,765, likes - 2,248,338.
Click to Download Case Study, to learn more about how brands at Coachella marketed to millions with social media influencers, see our resources here: How Brands Are Marketing At Coachella Overview.
How Brands Are Marketing On Instagram At Coachella 2016.In our Coachella influencer marketing case study, we examine how three different brandsofficial Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing., and small accessory-maker Live Lokaideveloped and implemented distinctive strategic influencer campaigns at Coachella 2016.The campaign also generated nearly 139K likes and over 400 comments from engaged Instagram, Facebook, and Twitter users.Marketing Case Study Look: American Express.A Marketing Case Study Look At How Brands Advertised On Social For Coachella Coachella Marketing Case Study Download Resources.The posts were designed to bring awareness to and highlight the services made possible using American Express exclusive mobile experience.